WARRANTY Solutions Group (WSG) has today announced an exclusive partnership with vehicle detailing brand Car Gods to provide dealers with the best paintwork and interior protection products on the market.
Featuring over 90 of the finest hand-crafted products manufactured in the UK, the Car Gods range covers all aspects of premium vehicle detailing. Amongst the lineup are its iconic Holy Water Secret Shield, Arctic Storm snow foam, Carnauba and ceramic hard waxes and even clay bars for the final finishing touches.
One of the key benefits to dealers with this range is a one-stage polymeric or ceramic application which cures onto the vehicle’s paintwork in seconds. Combined with a powerful range of branded sales materials, Car Gods is the answer to boosting dealer profits in this crucial area.
Each application is guaranteed for as long as the customer owns the vehicle. What’s more, every customer receives an aftercare kit containing six superior products and accessories to maintain the showroom finish. Customers can also buy additional products through the Car Gods website.
Steph Newbery, Group Director of WSG said: “WSG has exclusive rights to offer the Car Gods products to dealerships in the UK and we are extremely excited to bring this luxurious range to market. The feedback from our dealer network has been outstanding and initial orders have surpassed our expectations.
“The Car Gods offering represents a substantial profit opportunity to replace the profit lost from GAP sales, after the FCA withdrew these products from the market. The point-of-sale materials for dealers’ showrooms and online channels will elevate their businesses too, whilst providing a compelling and exciting customer proposition.
“Dealers can enjoy even larger profits if they package paint protection with other add-on products, such as longer-term warranties and MOT cover. This will also optimise customer retention and loyalty to their businesses, especially if they have a workshop facility to carry out the necessary warranty repairs and maintenance work.”
Car Gods has a significant online presence and received over 1 million video views last year across its social media channels. It is the premium brand of Tetrosyl – the largest manufacturer and supplier of car care products in Europe. Other brands in the Tetrosyl portfolio include CarPlan, Carlube, Nitrox and T-CUT.
Since WSG was formed in March 2021, the Group has grown at pace and today is a leading provider of extended vehicle warranties. Fuelled by quality, passion and experience, WSG is on a mission to continue driving up standards for vehicle buyers and setting the benchmark for other warranty providers.
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